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For more than 70 years, the Heller name has stood for hard work, honest relationships, and a commitment to taking care of people. What began with one man, one small repair shop, and a determination to make a living in Central Illinois grew into a three-generation dealership family built on a simple belief: treat people right, do the right thing, and the rest takes care of itself.
Our history is more than a timeline of dealerships, vehicles, and milestones. It’s the story of the people who built Heller and the values that continue to guide us today.
Watch as our family history comes to life in a video that takes you back to where it all began From a small gas station and repair shop in Secor to the Heller Ford and Heller Chevrolet dealerships serving generations of customers in El Paso and Pontiac, it’s a story of sacrifice, perseverance, family, and the belief that a handshake still means something.
Eugene Heller begins his automotive journey with a gas station and repair shop in Secor, Illinois.
Eugene borrows $10,000 to purchase the Ford store in El Paso, creating the foundation for the Heller family business.
A larger dealership is built in El Paso as Heller continues to grow alongside the Central Illinois community.
The third generation carries the Heller legacy forward with the same commitment to hard work and treating people right.
Eugene Heller started with little more than a vision, a strong work ethic, and a willingness to serve his community. Eugene taught his children that success was earned, not handed down. The next generation learned the business from the ground up, working long days and learning every part of the operation before taking the keys themselves. Today, the third generation continues that tradition, carrying forward the same values that started it all.
No matter how much we’ve grown, the heart of the business remains the same. We know that without our customers, we have nothing. That’s why we strive to make every person who walks through our doors feel like more than a number. We’re here to build relationships, keep our word, and be the kind of people our community can count on. Five generations of Hellers have had the privilege of serving Five generations of customers, and that’s a responsibility we don’t take lightly.
We’re proud to have built a family legacy through hard work and strong relationships with customers who choose to put their trust in us. We strive to maintain the same values that we were founded upon, and we look forward to continuing to help serve the families of our community.
